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AirFryer, Seb : bataille de nouveautés dans nos cuisines !","thirdParties":{},"description":"Danone, Yoplait : comment les géants des yaourts innovent à plein pot !\r\nEn vingt ans, les linéaires des rayons yaourt ont explosé ! Il n’y a jamais eu autant de choix, ni autant d’innovations : des dizaines de nouvelles références sont lancées chaque année ! Si l’offre explose, c’est bien parce que l’appétit des Français semble insatiable : huit Français sur dix consomment des yaourts chaque jour. De quoi générer des ventes record : près de trois milliards d’euros en 2023, +16 % en un an ! Mais si le prix du traditionnel yaourt nature reste toujours très accessible, les grandes marques, Danone et Yoplait en tête, inventent sans cesse de nouvelles recettes et de nouveaux packagings. Et pour les nouveautés, les prix s’envolent ! Recettes gourmandes, yaourts exotiques devenus familiers comme le Skyr ou formules hyper protéinées avec argument santé, comment les géants innovent-ils pour se faire une place dans votre réfrigérateur et garder une longueur d’avance sur les versions MDD des hypermarchés ? Les promesses alléchantes valent-elles leur coût , Quelles nouveautés allez-vous découvrir prochainement dans vos supermarchés ? \r\n\r\nNouveaux goûts, nouvelles marques : le grand business de la patate\r\nDire qu’il y a encore trente ans, on la voyait encore comme le plat du pauvre… un produit de base un peu fade. Aujourd’hui, c’est tout le contraire ! La bonne vieille patate est devenue tendance et le rayon déborde de variétés. Les filets premier prix à 1 euro le kilo ont été relégués au ras du sol, chassés par les pommes de terre de marques ! Comment s’y retrouver ? Et comment expliquer que les prix varient de 1 à 8 euros le kilo ? Pour booster les ventes, la filière avait déjà inventé les fameux filets « spécial raclette », « vapeur » ou « sautées ». Mais depuis peu, les stars ce sont les marques. Vous avez peut-être déjà craqué pour la Princesse Amandine, l’Oziris ou la Pompadour. Nous avons enquêté sur ces nouvelles variétés de pommes de terre sous licence. Pour les produire, les agriculteurs doivent payer des royalties. Vendues en moyenne deux fois plus chères, sont-elles de meilleure qualité ? Dernière invention en date : le sachet micro-ondable. Des petites pommes de terre calibrées, lavées, prêtes à consommer : comment sont-elles sélectionnées ? Des champs aux usines de conditionnement jusqu’à votre assiette, nous avons enquêté sur la filière de la pomme de terre qui cherche à vendre ses bonnes vieilles patates toujours plus chères !\r\n \r\nQui gagnera la bataille de l'AirFryer ? \r\nC’est le dernier appareil électroménager à la mode et il est en train de coloniser toutes nos cuisines. L’année dernière, les ventes d’AirFryer ont été multipliées par trois. Sa promesse : moins de calories et de grosses économies. Ce nouveau robot compact frit et dore presque tous les aliments sans matière grasse et en consommant beaucoup moins d’électricité qu’un four traditionnel. Aujourd’hui tous les fabricants s’y sont mis et côté prix c’est le grand écart : de 40 à 230 euros. Que cachent ces différences ? Et comment font les géants Philips, Seb et Ninja pour se différencier des concurrents comme Tristar, le roi des petits prix ? Derrière le succès fulgurant de cet appareil se cache une incroyable bataille industrielle. Capital a retrouvé son duo d'inventeurs, aux Pays-Bas. Grâce à leur persévérance et leur culot, ils ont vendu le brevet à Philips qui en a fait un best-seller. Son Airfryer a depuis été massivement imité par la concurrence. La nouvelle star des cuisines tient-elle toutes ses promesses ? 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face cachée des étiquettes","details":"Il y a une semaine","highlight":"1:45:27","extraHighlight":null,"description":"Supermarchés : enquête sur la grande injustice des écarts de prix\r\nEn matière de prix, nous ne sommes pas tous logés à la même enseigne. Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? 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Il n’y a jamais eu autant de choix, ni autant d’innovations : des dizaines de nouvelles références sont lancées chaque année ! Si l’offre explose, c’est bien parce que l’appétit des Français semble insatiable : huit Français sur dix consomment des yaourts chaque jour. De quoi générer des ventes record : près de trois milliards d’euros en 2023, +16 % en un an ! Mais si le prix du traditionnel yaourt nature reste toujours très accessible, les grandes marques, Danone et Yoplait en tête, inventent sans cesse de nouvelles recettes et de nouveaux packagings. Et pour les nouveautés, les prix s’envolent ! Recettes gourmandes, yaourts exotiques devenus familiers comme le Skyr ou formules hyper protéinées avec argument santé, comment les géants innovent-ils pour se faire une place dans votre réfrigérateur et garder une longueur d’avance sur les versions MDD des hypermarchés ? Les promesses alléchantes valent-elles leur coût , Quelles nouveautés allez-vous découvrir prochainement dans vos supermarchés ? \r\n\r\nNouveaux goûts, nouvelles marques : le grand business de la patate\r\nDire qu’il y a encore trente ans, on la voyait encore comme le plat du pauvre… un produit de base un peu fade. Aujourd’hui, c’est tout le contraire ! La bonne vieille patate est devenue tendance et le rayon déborde de variétés. Les filets premier prix à 1 euro le kilo ont été relégués au ras du sol, chassés par les pommes de terre de marques ! Comment s’y retrouver ? Et comment expliquer que les prix varient de 1 à 8 euros le kilo ? Pour booster les ventes, la filière avait déjà inventé les fameux filets « spécial raclette », « vapeur » ou « sautées ». Mais depuis peu, les stars ce sont les marques. Vous avez peut-être déjà craqué pour la Princesse Amandine, l’Oziris ou la Pompadour. Nous avons enquêté sur ces nouvelles variétés de pommes de terre sous licence. Pour les produire, les agriculteurs doivent payer des royalties. Vendues en moyenne deux fois plus chères, sont-elles de meilleure qualité ? Dernière invention en date : le sachet micro-ondable. Des petites pommes de terre calibrées, lavées, prêtes à consommer : comment sont-elles sélectionnées ? Des champs aux usines de conditionnement jusqu’à votre assiette, nous avons enquêté sur la filière de la pomme de terre qui cherche à vendre ses bonnes vieilles patates toujours plus chères !\r\n \r\nQui gagnera la bataille de l'AirFryer ? \r\nC’est le dernier appareil électroménager à la mode et il est en train de coloniser toutes nos cuisines. L’année dernière, les ventes d’AirFryer ont été multipliées par trois. Sa promesse : moins de calories et de grosses économies. Ce nouveau robot compact frit et dore presque tous les aliments sans matière grasse et en consommant beaucoup moins d’électricité qu’un four traditionnel. Aujourd’hui tous les fabricants s’y sont mis et côté prix c’est le grand écart : de 40 à 230 euros. Que cachent ces différences ? Et comment font les géants Philips, Seb et Ninja pour se différencier des concurrents comme Tristar, le roi des petits prix ? Derrière le succès fulgurant de cet appareil se cache une incroyable bataille industrielle. Capital a retrouvé son duo d'inventeurs, aux Pays-Bas. Grâce à leur persévérance et leur culot, ils ont vendu le brevet à Philips qui en a fait un best-seller. Son Airfryer a depuis été massivement imité par la concurrence. La nouvelle star des cuisines tient-elle toutes ses promesses ? 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!","details":"Il y a 3 semaines","highlight":"1:34:32","extraHighlight":"En cours","description":"Danone, Yoplait : comment les géants des yaourts innovent à plein pot !\r\nEn vingt ans, les linéaires des rayons yaourt ont explosé ! Il n’y a jamais eu autant de choix, ni autant d’innovations : des dizaines de nouvelles références sont lancées chaque année ! Si l’offre explose, c’est bien parce que l’appétit des Français semble insatiable : huit Français sur dix consomment des yaourts chaque jour. De quoi générer des ventes record : près de trois milliards d’euros en 2023, +16 % en un an ! Mais si le prix du traditionnel yaourt nature reste toujours très accessible, les grandes marques, Danone et Yoplait en tête, inventent sans cesse de nouvelles recettes et de nouveaux packagings. Et pour les nouveautés, les prix s’envolent ! Recettes gourmandes, yaourts exotiques devenus familiers comme le Skyr ou formules hyper protéinées avec argument santé, comment les géants innovent-ils pour se faire une place dans votre réfrigérateur et garder une longueur d’avance sur les versions MDD des hypermarchés ? Les promesses alléchantes valent-elles leur coût , Quelles nouveautés allez-vous découvrir prochainement dans vos supermarchés ? \r\n\r\nNouveaux goûts, nouvelles marques : le grand business de la patate\r\nDire qu’il y a encore trente ans, on la voyait encore comme le plat du pauvre… un produit de base un peu fade. Aujourd’hui, c’est tout le contraire ! La bonne vieille patate est devenue tendance et le rayon déborde de variétés. Les filets premier prix à 1 euro le kilo ont été relégués au ras du sol, chassés par les pommes de terre de marques ! Comment s’y retrouver ? Et comment expliquer que les prix varient de 1 à 8 euros le kilo ? Pour booster les ventes, la filière avait déjà inventé les fameux filets « spécial raclette », « vapeur » ou « sautées ». Mais depuis peu, les stars ce sont les marques. Vous avez peut-être déjà craqué pour la Princesse Amandine, l’Oziris ou la Pompadour. Nous avons enquêté sur ces nouvelles variétés de pommes de terre sous licence. Pour les produire, les agriculteurs doivent payer des royalties. Vendues en moyenne deux fois plus chères, sont-elles de meilleure qualité ? Dernière invention en date : le sachet micro-ondable. Des petites pommes de terre calibrées, lavées, prêtes à consommer : comment sont-elles sélectionnées ? Des champs aux usines de conditionnement jusqu’à votre assiette, nous avons enquêté sur la filière de la pomme de terre qui cherche à vendre ses bonnes vieilles patates toujours plus chères !\r\n \r\nQui gagnera la bataille de l'AirFryer ? \r\nC’est le dernier appareil électroménager à la mode et il est en train de coloniser toutes nos cuisines. L’année dernière, les ventes d’AirFryer ont été multipliées par trois. Sa promesse : moins de calories et de grosses économies. Ce nouveau robot compact frit et dore presque tous les aliments sans matière grasse et en consommant beaucoup moins d’électricité qu’un four traditionnel. Aujourd’hui tous les fabricants s’y sont mis et côté prix c’est le grand écart : de 40 à 230 euros. Que cachent ces différences ? Et comment font les géants Philips, Seb et Ninja pour se différencier des concurrents comme Tristar, le roi des petits prix ? Derrière le succès fulgurant de cet appareil se cache une incroyable bataille industrielle. Capital a retrouvé son duo d'inventeurs, aux Pays-Bas. Grâce à leur persévérance et leur culot, ils ont vendu le brevet à Philips qui en a fait un best-seller. Son Airfryer a depuis été massivement imité par la concurrence. La nouvelle star des cuisines tient-elle toutes ses promesses ? 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étiquettes","details":"Il y a une semaine","highlight":"1:45:27","extraHighlight":null,"description":"Supermarchés : enquête sur la grande injustice des écarts de prix\r\nEn matière de prix, nous ne sommes pas tous logés à la même enseigne. Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? 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face cachée des étiquettes","details":"Il y a une semaine","highlight":"1:45:27","extraHighlight":null,"description":"Supermarchés : enquête sur la grande injustice des écarts de prix\r\nEn matière de prix, nous ne sommes pas tous logés à la même enseigne. Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? 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Mais face à la montée en puissance de son principal concurrent Intersport, la marque se bat plus que jamais pour rester le champion du sport en France. L’enseigne doit son succès à ses produits innovants comme la célèbre tente Quechua 2 secondes, la serviette en microfibres Nabaiji, ou encore le masque de plongée Subea. Plus qu’un distributeur, l’entreprise est un « fabricant » qui possède 70 marques propres. Pour développer ses nouvelles idées, elle possède 9 centres de recherche dans l’Hexagone où près de 300 ingénieurs imaginent et testent leurs créations en conditions réelles. Cette stratégie lui permet de maîtriser ses prix qui seraient 30 à 50 % moins chers que ceux de ses concurrents. Dans ses 319 magasins Français, la marque a, peu à peu, évincé ses concurrents comme Adidas ou Nike, 80 % de ses rayons sont désormais occupés par ses propres produits. Et pour rivaliser avec eux sur la scène internationale, l’enseigne fait sa petite révolution à coup de millions d’euros. Nouveau logo, slogan en anglais, mais aussi des partenariats avec des athlètes de haut niveau comme la star française du judo Teddy Riner, une belle prise pour la marque, qui est aussi sponsor officiel des JO de Paris 2024. L’enseigne essaie aussi d’avoir un coup d’avance sur le marché des services. Il s’attaque aux citadins avec des magasins de centre-ville qui proposent des cours de sport gratuits. Et il se lance aussi dans le business, très porteur, de la vente d'articles de sport d’occasion. L’enseigne en a vendu 425 000 l’an dernier, un bon moyen de fidéliser ses clients et d’en d’attirer de nouveaux en quête de petits prix.\r\n\r\nParc aquatique à 100 millions d’euros : le pari fou du Futuroscope\r\nAvec ses 40 attractions et spectacles high-tech, le Futuroscope accueille 2 millions de visiteurs par an mais sa fréquentation reste en dessous de celle du Puy du Fou avec ses 2,5 millions ou le Parc Astérix qui frôle les 3 millions. 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Mais face à la montée en puissance de son principal concurrent Intersport, la marque se bat plus que jamais pour rester le champion du sport en France. L’enseigne doit son succès à ses produits innovants comme la célèbre tente Quechua 2 secondes, la serviette en microfibres Nabaiji, ou encore le masque de plongée Subea. Plus qu’un distributeur, l’entreprise est un « fabricant » qui possède 70 marques propres. Pour développer ses nouvelles idées, elle possède 9 centres de recherche dans l’Hexagone où près de 300 ingénieurs imaginent et testent leurs créations en conditions réelles. Cette stratégie lui permet de maîtriser ses prix qui seraient 30 à 50 % moins chers que ceux de ses concurrents. Dans ses 319 magasins Français, la marque a, peu à peu, évincé ses concurrents comme Adidas ou Nike, 80 % de ses rayons sont désormais occupés par ses propres produits. Et pour rivaliser avec eux sur la scène internationale, l’enseigne fait sa petite révolution à coup de millions d’euros. Nouveau logo, slogan en anglais, mais aussi des partenariats avec des athlètes de haut niveau comme la star française du judo Teddy Riner, une belle prise pour la marque, qui est aussi sponsor officiel des JO de Paris 2024. L’enseigne essaie aussi d’avoir un coup d’avance sur le marché des services. Il s’attaque aux citadins avec des magasins de centre-ville qui proposent des cours de sport gratuits. Et il se lance aussi dans le business, très porteur, de la vente d'articles de sport d’occasion. L’enseigne en a vendu 425 000 l’an dernier, un bon moyen de fidéliser ses clients et d’en d’attirer de nouveaux en quête de petits prix.\r\n\r\nParc aquatique à 100 millions d’euros : le pari fou du Futuroscope\r\nAvec ses 40 attractions et spectacles high-tech, le Futuroscope accueille 2 millions de visiteurs par an mais sa fréquentation reste en dessous de celle du Puy du Fou avec ses 2,5 millions ou le Parc Astérix qui frôle les 3 millions. Tout pourrait cependant changer cet été grâce à l'Aquascope, un parc aquatique mêlant piscines, toboggans futuristes fabriqués en Turquie et effets spéciaux venus du Canada. Coût de cette attraction : une addition faramineuse de 60 millions d’euros. L’objectif de cette nouveauté pour le Futuroscope est d’en mettre plein la vue aux familles et leur donner des sensations fortes, mais surtout les inciter à rester dormir sur place ! Pour y parvenir, 40 millions d'euros supplémentaires ont été investis dans la construction d'un village de 120 lodges en bois, disséminés dans un parc de 4 hectares à proximité de l’Aquascope et aussi d'un hôtel 4 étoiles au décor futuriste, conçu sur le modèle d'une station spatiale sur Mars. Autour de l’Aquascope, côté bars et restaurants, tout est aussi prévu pour booster le chiffre d'affaires : snacks implantés dans le parc aquatique ou encore un concept étonnant, le « roller-coaster restaurant », seul établissement de France où les assiettes sont servies sur des rails en enchaînant virages serrés et loopings ! Les innovations de ce nouveau parc aquatique vont-elles être à la hauteur des attentes des vacanciers ? Quelles vont être leurs techniques pour réaliser des économies notamment sur l’eau utilisée ? Les investissements colossaux du Futuroscope vont-ils booster la fréquentation dès le premier été ?","extraDetails":"Magazine | Economie | Reportage","incentive":null,"color":"#305FA0","image":{"id":"4319752","caption":"Décathlon, Futuroscope : l'innovation au cœur de leur business","ratio":"16:9","idsByRatio":{"1:1":"4358693","2:3":"4287861","2:5":"4287859","3:1":"4358694","3:4":"4287860","15:4":"4266023","16:9":"4319752"},"srcSet":"https://images-fio.6play.fr/v2/images/4319752/raw?auto=webp&blur=0&fit=scale_crop&height=180&interlace=1&optimize=high&width=320&hash=b60d6db8b0d1c89d753b23ac5338d6a6ce3aaec3 320w, https://images-fio.6play.fr/v2/images/4319752/raw?auto=webp&blur=0&fit=scale_crop&height=270&interlace=1&optimize=high&width=480&hash=464e6eba34e838ecdb053b587c7251b633de87a7 480w, https://images-fio.6play.fr/v2/images/4319752/raw?auto=webp&blur=0&fit=scale_crop&height=360&interlace=1&optimize=high&width=640&hash=bfffd660a3b5f4f78aac79d4b7f2615233c97dce 640w, 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Ramassages multipliés par trois, renforcement des effectifs, heures supplémentaires et achat de robots pour dépolluer le port… en pleine saison, la facture grimpe et ce sont les locaux qui la payent !\r\nAlors, face à tous ces coûts qui s’accumulent, la petite station balnéaire de Lumio fait la chasse au gaspillage. Elle a décidé de faire payer l'eau et l'électricité aux plaisanciers en installant des bornes connectées mesurant en temps réel leurs consommations.\r\nFaire passer les touristes à la caisse, c'est aussi la solution retenue par la commune d'Iseltwald en Suisse qui a décidé de faire payer 5 euros le selfie sur son lieu le plus emblématique !\r\nPour contrer la popularité de ses sites les plus fragiles, le Parc National des Calanques a lui opté pour un système de quotas. Gérer les flux touristiques, éviter la surpopulation c’est aussi un business pour les entreprises. 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Une bénédiction pour la croissance… mais le tourisme peut aussi être dévastateur ! \r\nÀ Annecy (Haute-Savoie), les habitants de la vieille ville sont à bout. Impossible de vivre normalement dans ces rues visitées chaque année par trois millions de touristes. Nuisances sonores, embouteillages, explosion des prix de l'immobilier, disparition des commerces de proximité, en quelques années, leur quotidien a changé. Et au palmarès des villes où il fait bon vivre en France, Annecy a dégringolé de la première à la septième place.\r\nLa sur-fréquentation touristique coûte aussi très cher aux collectivités : saturation des infrastructures, dégradation des monuments, pollution, déchets. En Corse, dans la région de Calvi, le tourisme estival représente 50 % des détritus de toute l’année. Ramassages multipliés par trois, renforcement des effectifs, heures supplémentaires et achat de robots pour dépolluer le port… en pleine saison, la facture grimpe et ce sont les locaux qui la payent !\r\nAlors, face à tous ces coûts qui s’accumulent, la petite station balnéaire de Lumio fait la chasse au gaspillage. Elle a décidé de faire payer l'eau et l'électricité aux plaisanciers en installant des bornes connectées mesurant en temps réel leurs consommations.\r\nFaire passer les touristes à la caisse, c'est aussi la solution retenue par la commune d'Iseltwald en Suisse qui a décidé de faire payer 5 euros le selfie sur son lieu le plus emblématique !\r\nPour contrer la popularité de ses sites les plus fragiles, le Parc National des Calanques a lui opté pour un système de quotas. Gérer les flux touristiques, éviter la surpopulation c’est aussi un business pour les entreprises. Affluences, une PME française, a créé un système permettant de compter les touristes grâce à l’intelligence artificielle. Parfois, la régulation ne suffit plus pour sauver notre patrimoine naturel face au surtourisme, certains sites sont désormais interdits au plus grand nombre, quitte à se mettre à dos commerçants et locaux.","extraDetails":"Magazine | Economie | Reportage","incentive":null,"color":"#305FA0","image":{"id":"4328832","caption":"Surpopulation touristique, explosion des prix : les locaux ne veulent plus payer la facture !","ratio":"16:9","idsByRatio":{"1:1":"4358693","2:3":"4287861","2:5":"4287859","3:1":"4358694","3:4":"4287860","15:4":"4266023","16:9":"4328832"},"srcSet":"https://images-fio.6play.fr/v2/images/4328832/raw?auto=webp&blur=0&fit=scale_crop&height=180&interlace=1&optimize=high&width=320&hash=347b8e57151704373ca25dd5df2677366ffe3d29 320w, https://images-fio.6play.fr/v2/images/4328832/raw?auto=webp&blur=0&fit=scale_crop&height=270&interlace=1&optimize=high&width=480&hash=dbfddc20c1b5a380ece60c6873022da63776ff52 480w, 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