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des prix : révélation sur la face cachée des étiquettes","thirdParties":{},"description":"Supermarchés : enquête sur la grande injustice des écarts de prix\r\nEn matière de prix, nous ne sommes pas tous logés à la même enseigne. Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? Acheter en grande quantité quitte à stocker des réserves peut-il devenir votre nouvelle façon de faire les courses ?","details":"Diffusé le 29/09/2024","image":{"id":"4340439","caption":"Capital","ratio":"16:9","idsByRatio":{"1:1":"4358693","2:3":"4287861","2:5":"4287859","3:1":"4358694","3:4":"4287860","15:4":"4266023","16:9":"4340439"},"rotating":true,"rotatingOptions":{"crop":"top,right"},"landscape":{"srcSet":"https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=180&interlace=1&optimize=high&width=320&hash=da769a85b4aa284f08781d42d0253205c1086206 320w, https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=270&interlace=1&optimize=high&width=480&hash=45348172609a65612dc760090938abf86a8d67ea 480w, https://images-fio.6play.fr/v2/images/4340439/raw?auto=webp&blur=0&fit=scale_crop&height=360&interlace=1&optimize=high&width=640&hash=0a028f4d38219710b2dd04f80c9cd00cfe4bcdec 640w, 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Et durant ce créneau tardif, les glaciers peuvent réaliser jusqu’à 90% de leur chiffre d’affaires !\r\nPour la première fois, Capital décrypte la chronologie de ce juteux business des soirées d’été, avec des personnalités locales comme Aude, vendeuse de prêt-à-porter, qui sait mettre de l’ambiance pour booster ses recettes, Philippe le \"glacier DJ\", ou encore Yann et son pari fou de transformer des containers rouillés en nouveau bar branché.\r\nFace aux \"commerçants du soir\", nous avons suivi les emblématiques vendeurs de chouchous ou beignets qui, cet été, révolutionnent leur mode de vente ! Fini la grosse charrette, voici l’application de livraison à la serviette. Ils ont investi 300 000 euros, mais pour quels résultats ?\r\nPour la mairie, les soirées sont aussi un enjeu majeur, un pilier de l’économie locale. Combien les stations balnéaires comme Bandol investissent-elles pour attirer les touristes, les divertir, mais aussi pour assurer leur sécurité ? 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Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? 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a une semaine","highlight":"1:45:27","extraHighlight":"En cours","description":"Supermarchés : enquête sur la grande injustice des écarts de prix\r\nEn matière de prix, nous ne sommes pas tous logés à la même enseigne. Loin de là ! Saviez-vous que vos courses seront beaucoup plus chères si vous habitez à Dijon (Côte d’Or) plutôt qu’à Saint-Jean-de-Monts (Vendée) ? Pour un même panier, la différence de prix peut atteindre 25 %, soit 1 300 euros de dépenses supplémentaires par an avec un panier hebdomadaire de 100 euros. Mais qu’est-ce qui justifie de telles différences de prix ? Nous avons mené l’enquête et remonté toutes les pistes : enseignes de la grande distribution, directeurs de magasins, fabricants ou transporteurs… Qui sont les responsables de ces inégalités territoriales du pouvoir d’achat ? Comment les prix des produits que nous achetons au quotidien sont-ils fixés ? Vous découvrirez que c’est loin d’être le fruit du hasard : nous sommes tous observés de près ! Industriels et commerçants scrutent et analysent nos revenus, nos situations professionnelles et même familiales pour nous faire payer parfois plus… parfois moins ! Mais alors, comment tirer profit de cette valse des étiquettes ? Rassurez-vous, nul besoin de déménager, Capital vous dévoilera les bonnes astuces à connaitre pour déjouer les pièges de ces écarts de prix. \r\n\r\nMarques distributeurs : les secrets des nouvelles stars des rayons\r\nCe sont les grands gagnants de la bataille du pouvoir d’achat. Et dans les hypermarchés plus aucun rayon n’y échappe : les produits de marques distributeurs (MDD) se font de plus en plus de place. Pâtes, viande, conserves, plus d’un article sur trois est désormais vendu sous le pavillon des enseignes de distributions. Aujourd’hui, toutes les chaînes d’hypermarchés possèdent leur gamme : Pâturages, Monique Ranou ou Chabrior chez Intermarché, Marque repère chez Leclerc ou encore Reflets de France chez Carrefour. Et elles ont toujours plus d’appétit : Carrefour ambitionne de faire passer ses MDD de 33 % à 40 % des ventes en 2026 ; Auchan veut monter à 50 % ! Quant aux discounters Lidl et Aldi, c’est même sur ce modèle que s’est bâti leur succès : 80 % des produits vendus dans leurs rayons sont des MDD ! Il faut dire qu’avec ces prix attractifs, environs 30 % moins chers que les grandes marques, les MDD ont de quoi séduire des clients au pouvoir d’achat sous pression. Mais comment sont-ils conçus ? S’agit-il de création ou de simple copie de produits de grandes marques ? Et qui les fabrique ? Des petits producteurs, aux géants de l’agro-alimentaire, en passant par les distributeurs, Capital a enquêté sur l’incroyable succès de ces produits qui boostent votre pouvoir d’achat. \r\n\r\nFormats XXL, achats groupés : faut-il craquer pour les gros lots ? \r\nCéréales format XXL, lots de paquets de chips « 4 + 1 gratuit », ou promo jambon à -68 % sur la 2e barquette… Dans les rayons, vous avez sans doute repéré ces offres de maxi formats ou d’achat en gros qui se multiplient ces derniers temps. Avec une même promesse : vous faire payer moins cher les produits au kilo ! Depuis la vague d’inflation qui a déferlé sur les Français, cette arme anti-inflation bien connue a été remise au goût du jour par les fabricants et les grandes surfaces. Des distributeurs étrangers en ont même fait leur spécialité comme les magasins-entrepôts de Costco, ou d’Atacadao que le groupe Carrefour vient de lancer en France. Quelles bonnes affaires peut-on trouver dans tous ces réseaux… mais aussi à quels pièges faut-il veiller ? Autre piste d’économies : les achats groupés via des associations ou des coopératives de producteurs. Est-ce un meilleur moyen de concilier qualité et petits prix ? Parmi toutes ces méthodes d’achat en gros, lesquelles s’avèrent gagnantes ? Acheter en grande quantité quitte à stocker des réserves peut-il devenir votre nouvelle façon de faire les courses ?","extraDetails":"Magazine | Economie | Reportage","incentive":null,"color":"#305FA0","image":{"id":"4358322","caption":"Guerre des prix : révélation sur la face cachée des étiquettes","ratio":"16:9","idsByRatio":{"1:1":"4358693","2:3":"4287861","2:5":"4287859","3:1":"4358694","3:4":"4287860","15:4":"4266023","16:9":"4358322"},"srcSet":"https://images-fio.6play.fr/v2/images/4358322/raw?auto=webp&blur=0&fit=scale_crop&height=180&interlace=1&optimize=high&width=320&hash=cc25e1886da4b193e3b566bd83fc9c0f7fa1e98f 320w, https://images-fio.6play.fr/v2/images/4358322/raw?auto=webp&blur=0&fit=scale_crop&height=270&interlace=1&optimize=high&width=480&hash=cd7366660164e939558d137b8fbf1b779a45cd54 480w, https://images-fio.6play.fr/v2/images/4358322/raw?auto=webp&blur=0&fit=scale_crop&height=360&interlace=1&optimize=high&width=640&hash=30587e3cf7cea0888f6b900485afbe3ee61e01cd 640w, 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du soleil","details":"Il y a 2 mois","highlight":"1:38:14","extraHighlight":null,"description":"Capital a passé l’été dans l’une des stations balnéaires mythiques du Var : Bandol. Avec son littoral à couper le souffle et son taux d’ensoleillement record, chaque été, Bandol attire des hordes de vacanciers qui dépensent environ 250 euros par semaine en restaurants, loisirs et shopping. Mais pas à n'importe quelle heure !\r\nEn bord de mer, il faut attendre que le soleil décline et que la chaleur baisse pour que les chiffres d’affaires s’envolent. Les \"commerçants du soir\" le savent et dégainent à la bonne heure. Dès 17 heures, avec d’abord les stratégiques retours de plages qui drainent des milliers de clients vers les boutiques, puis à l’heure hyper rentable de l’apéritif ou plus tard lors des sorties de restaurants. Et durant ce créneau tardif, les glaciers peuvent réaliser jusqu’à 90% de leur chiffre d’affaires !\r\nPour la première fois, Capital décrypte la chronologie de ce juteux business des soirées d’été, avec des personnalités locales comme Aude, vendeuse de prêt-à-porter, qui sait mettre de l’ambiance pour booster ses recettes, Philippe le \"glacier DJ\", ou encore Yann et son pari fou de transformer des containers rouillés en nouveau bar branché.\r\nFace aux \"commerçants du soir\", nous avons suivi les emblématiques vendeurs de chouchous ou beignets qui, cet été, révolutionnent leur mode de vente ! Fini la grosse charrette, voici l’application de livraison à la serviette. Ils ont investi 300 000 euros, mais pour quels résultats ?\r\nPour la mairie, les soirées sont aussi un enjeu majeur, un pilier de l’économie locale. Combien les stations balnéaires comme Bandol investissent-elles pour attirer les touristes, les divertir, mais aussi pour assurer leur sécurité ? 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Avec son littoral à couper le souffle et son taux d’ensoleillement record, chaque été, Bandol attire des hordes de vacanciers qui dépensent environ 250 euros par semaine en restaurants, loisirs et shopping. Mais pas à n'importe quelle heure !\r\nEn bord de mer, il faut attendre que le soleil décline et que la chaleur baisse pour que les chiffres d’affaires s’envolent. Les \"commerçants du soir\" le savent et dégainent à la bonne heure. Dès 17 heures, avec d’abord les stratégiques retours de plages qui drainent des milliers de clients vers les boutiques, puis à l’heure hyper rentable de l’apéritif ou plus tard lors des sorties de restaurants. Et durant ce créneau tardif, les glaciers peuvent réaliser jusqu’à 90% de leur chiffre d’affaires !\r\nPour la première fois, Capital décrypte la chronologie de ce juteux business des soirées d’été, avec des personnalités locales comme Aude, vendeuse de prêt-à-porter, qui sait mettre de l’ambiance pour booster ses recettes, Philippe le \"glacier DJ\", ou encore Yann et son pari fou de transformer des containers rouillés en nouveau bar branché.\r\nFace aux \"commerçants du soir\", nous avons suivi les emblématiques vendeurs de chouchous ou beignets qui, cet été, révolutionnent leur mode de vente ! Fini la grosse charrette, voici l’application de livraison à la serviette. Ils ont investi 300 000 euros, mais pour quels résultats ?\r\nPour la mairie, les soirées sont aussi un enjeu majeur, un pilier de l’économie locale. Combien les stations balnéaires comme Bandol investissent-elles pour attirer les touristes, les divertir, mais aussi pour assurer leur sécurité ? 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Ni l’inflation ni la hausse du carburant n’impactent la passion des Français pour ce mode de vacances.\r\nCette année, Dacia se lance sur ce créneau. Mais contrairement aux marques allemandes qui misent sur le haut de gamme, la marque du groupe Renault s’attaque au marché avec un produit malin à prix mini : un kit qui transforme votre break en maison roulante pour à peine 1 800 euros. Comment les ingénieurs de la marque l’ont-ils développé ? Va-t-il séduire les futurs vacanciers ?\r\nSur le marché du camping-car, la vente de modèles XXL est particulièrement rentable et certaines entreprises se sont spécialisées dans les modèles poids lourds farfelus. D'autres importent des « motor-homes américains » sur le marché français, grâce à d’étonnantes filières !\r\nPour faire des économies, parfois même en utilisant son compte formation, certains se lancent et fabriquent eux-mêmes leur propre van. Des entreprises proposent même des stages d’une semaine ou plus pour apprendre à aménager son fourgon. Comptez 3 000 euros pour une formation technique et un kit complet prêt à installer.\r\nCes nouveaux bricoleurs font les affaires des fournisseurs d’accessoires. Parmi les best-sellers, on trouve les kits pour vivre en autonomie dans son camping-car. Mais aussi les nouvelles applications qui répertorient les bons spots et les appareils anti-effraction conçus spécialement pour les camping-cars. Car c’est le revers de la médaille : les cambriolages ont doublé en à peine trois ans. 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